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Organize a Soft Opening of Your Restaurant

Advertising leaflets no longer work, as do announcements and advertisements in local newspapers, TV and radio. Italians are on average 6 hours a day on the internet and social media have become the “place” to meet them .

From this year, Facebook is the favorite tool for reading and sharing reviews (even more than TripAdvisor) and Instagram, as well as being the most used social media for young people between 15 and 24 years (75% use it at least once a day) , is used to inquire about dishes and offers even before choosing the place to eat.

Many restaurant owners have understood this and manage their social profiles with care and personality, knowing that they can strengthen the relationship with those who have already been in their local and attract new potential customers .

this article is for you. Make yourself comfortable and read these four social media marketing tips for restaurants carefully.

In the same way as when preparing a dish, even to better manage your social profiles you will have to follow a specific order. The work is divided into phases, from the choice of ingredients to tasting.


Don’t be in a hurry to preside over all the social networks and choose the one most in line with your market. you may prefer Instagram to Facebook; on the contrary, if you run a restaurant that specializes in typical local dishes, your audience is more likely to be on Facebook.

Every social network requires planning, specific content and a lot of care. before starting to use any social media, you should:

  • Define your goals . Do you want to attract locals, customers from neighboring areas or tourists visiting your city? Would you like to make more receipts or make your customers spend more?
  • Locate your competitors . Who I am? How do they behave on social media? Are successful?
  • Identify your target . Do you appeal to a young or older clientele? Workers looking for the ideal place for a lunch break or families who don’t know where to eat pizza on Saturday night?
  • Recognize your strengths and weaknesses . Are you the best fish restaurant in the area or have you ever had a good relationship with shellfish? Do you have a menu made for repatriated friends or is the place too small to accommodate large groups?
  • Define a creative strategy . What makes you unique and how could you differentiate yourself from your competitors? Cover photos, eye-catching graphics or video-reviews from customers?

Suggestions for Managing the Great Opening of Your Restaurant

The critical aspects of managing the restaurant’s opening are so important that most restaurants try a soft, small opening. If your opening is so crowded that the service is slow or the food is not up to par, many customers will not give you a second chance. Suggestions for a successful grand opening include:

Plan to exaggerate with the staff
It is not essential to optimize the payroll during your opening event. Plan to have enough staff to make it redundant. You could expect to have several “wild cards” trained transversally to work in different key areas.

Employee training
Your staff should know where everything is, be familiar with the menus and have experience using your POS system.

Encourage a Strong Work Ethics
Owners and managers should be highly visible. Although it is important to interact with customers, managers should spend a good deal of time behind the scenes to ensure that things work smoothly. Your future depends on how you manage your early days, so don’t be lazy.

Invite friends and family members
Inviting friends, family and members who want your property before the official opening can provide valuable insights for the big day.

Solicit Local Traders
You can get a great promotional boost by asking local merchants to take samples of the menu or attend an evening welcome meeting in your bar.

Advertise on Social Media
Use social media to create interest in your restaurant by publishing a series of articles. This promotional content could include explaining different kitchens, offering a look behind the scenes of the restaurant and promoting the experience of its staff.